STRATEGIC MARKETING: PLANNING, DEVELOPMENT AND IMPLEMENTATION
Benefits of Strategic Marketing
What is Strategic Marketing?
Objectives and Key Elements of Strategic Marketing
Importance, Benefits and Challenges of Strategic Marketing to your Organization
Mastering Position, Market Analysis and Competitor Evaluation
Customer and Marketing Research
Advantages and Disadvantages of Marketing Research
Create Powerful, Targeted and Appropriate Messages
Maximize the Mix of Communication Methods
Behavioural Economics and Consumer Behaviour Theory in Marketing
What is a Brand, Its key Characteristics and Why do People buy a Brand?
Defending your Brand when it is under Attack
Rebuilding your brand after it has been under-minded or discredited
Components of Marketing Communication
Types of Promotional Objectives
Steps in Creating an Advertising Campaign
Evaluating Promotional Campaigns
PR to Manage Impact of the Brand
Anticipate potential sources of a Crisis and Mitigate the Risks
Appoint Crisis Leaders, Teams and allocate Resources Required
Create Crisis Plans for Key Eventualities
FOR WHOM: Directors of Marketing, Marketing Managers, Brand Directors, Brand Managers, Directors of Public Relations, Senior Public Relations Managers, Company Directors, Senior Managers, Product Managers, Advertising Managers, Customer Relationship Manager, Marketing and Sales Personnel, and others who are involved in marketing activities at all levels of the organization.