NEW MEDIA: CRITICAL WINDOWS FOR EFFICIENCY PUBLIC RELATIONS DELIVERY

₦205,000.00

Content
Creativity in Communications and PR
Principles of Creativity and Its importance
Creativity Showcase
Facilitating Creativity
Creativity in Practice

Crisis Communication Management
Crisis Communication Strategy
Stages of Crisis Communication
Crisis Radar: Risk Assessment and Issues Mapping
Crisis systems, Teams and Protocols
Crisis Communication Resources and Planning

Media Interview Training
Effective Preparation for Interviews
Key Message Delivery
Ability to take control of the Interview Agenda
Body Language, such as appearing engaged
Voice – including Tone, Projection, Variation and emphasis of Key Points
Confidence and Clarity (ability to be understood and avoidance of jargon)

Laws and Regulations about Speech
The Myth of Free Speech
Defamation – the right to a good name (both libel and slander)
The Practical effect of the Defamation Act
Defences to Defamation
Contempt of Court – the right to a fair trial;

For Whom: Directors, Heads of Departments, Executives Officers, Supervisors, Brand Managers, Communication Managers, PR Managers, Event Managers, Crisis/Conflicts Resolution Managers, Media Practitioners, Public Relations Officers, Public Affairs Officers, Spokesperson, Marketing Professionals and Others who may be involved in the media/public relations and online communication response to a crisis affecting their Organization, either behind the scenes or as a spokesperson

DATE:       19th - 21st May, 2025

            17th - 19th November, 2025
Category:

Objective 

Communication and information is the life-blood of any Organization while brand is the vehicle that propels your product and service into your customer’s lives and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your service and offer a promise that you can live up to. The works of Media Practitioners/Public Relations Officers is very important to an Organization in continuously creating and managing brand awareness both internal and external. This three-day workshop is designed to equip participants on how to prepare them for future challenges and greater publicity mileage. By the end of the training programme, participants will learn

  • best practice in communication strategy, PR campaigns, media relations, event management, internal communication, and writing skills
  • advanced strategy tools and concepts: specialized techniques and systematic process for developing complex PR strategies

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