NEW MEDIA: CRITICAL WINDOWS FOR EFFICIENCY PUBLIC RELATIONS DELIVERY

Content

 Creativity in Communications and PR

• Principles of Creativity and Its importance
• Creativity Showcase
• Facilitating Creativity
• Creativity in Practice

Crisis Communication Management

• Crisis Communication Strategy
• Stages of Crisis Communication
• Crisis Radar: Risk Assessment and Issues Mapping
• Crisis systems, Teams and Protocols
• Crisis Communication Resources and Planning

Media Interview Training

• Effective Preparation for Interviews
• Key Message Delivery
• Ability to take control of the Interview Agenda
• Body Language, such as appearing engaged
• Voice – including Tone, Projection, Variation and emphasis of Key Points
• Confidence and Clarity (ability to be understood and avoidance of jargon)

Laws and Regulations about Speech

• The Myth of Free Speech;
• Defamation – the right to a good name (both libel and slander);
• The Practical effect of the Defamation Act;
• Defences to Defamation;
• Contempt of Court – the right to a fair trial;

For Whom:

Directors, Heads of Departments, Executives Officers, Supervisors, Brand Managers, Communication Managers, PR Managers, Event Managers, Crisis/Conflicts Resolution Managers, Media Practitioners, Public Relations Officers, Public Affairs Officers, Spokesperson, Marketing Professionals and Others who may be involved in the media/public relations and online communication response to a crisis affecting their Organization, either behind the scenes or as a spokesperson

DATE:                    17th – 19th July, 2024

                                   18th – 20th December, 2024